Sun Pharma Consumer Healthcare has roped in Akshay Kumar as the brand ambassador for Revital H and has launched a 360-degree marketing campaign featuring the Bollywood star.
Conceptualised by Lowe Lintas, the campaign revolves around the ideas “Ab sabki battery rahegi full”. The ad film shows Akshay shooting some stunts. Retake after retake, Kumar seems to be full of energy while others around get tired. This is when Kumar comes out with the secret for his energy – Revital H.
Commenting on why they decided to bring Kumar on board, Kal Sundaram, CEO, India, Emerging Markets & Consumer Healthcare, said, “In Akshay Kumar, we have found a perfect ambassador who is not only physically fit but also exudes great energy at all times – attributes that define Revital H at its core. Many people have found a holistic good health partner in Revital H as it provides that extra energy and stamina required throughout the day.”
Speaking about the idea behind the campaign, Madhu Noorani, Creative President, Lowe Lintas, said, “Akshay Kumar is one of the fittest, most high energy actors, known for his high energy and action stunts, and that led us to the campaign idea of ‘Sabki battery rahegi full’. It is a simple on-the-street expression that says it all. Everything needs a recharge or a top up to keep going. It’s simple for consumers to understand and relate to. The TVC literally wrote itself. A simple and engaging film where we see Akshay Kumar the actor full of energy, doing what he does best – a high-energy high-action stunt sequence – shown in an actual working atmosphere with his other fellow actors and crew struggling to cope up with his energy level.”
Brand: Revital H
Agency: Lowe Lintas