Zee Café has announced the launch of American Idol from June 4. Considered one of the iconic shows, American Idol was the first to bring the format of singing reality shows on television. Premiering today, the show will air on weeknights at 9pm.
The show will have all new megastars with an all new panel of celebrated judges, including Katy Perry, Lionel Richie and Luke Bryan. The show will be hosted by Ryan Seacrest.
American Idol is part of Zee Café’s new reality content band Nine@9 which brings nine of the biggest reality shows throughout the year at 9 pm .
Aparna Bhosle, Business Cluster Head, Premium Channels, ZEEL, said, “American Idol has enjoyed immense popularity through the years, giving the world of music some of its biggest superstars. It has been a platform that makes dreams come true. The show continues to be a favourite of audiences worldwide and we are thrilled to bring the new season to our Indian viewers.”
American Idol is a symbol of the values and integrity that America is admired for and keeping this thought in line, Zee Café conceptualised the campaign #TheAmericaWeLove. The campaign is promoted through robust 360-degree marketing promotions across mediums.