According to a study by Vidooly, Samsung pips other smartphone and electronics manufacturers as the most viewed brand in the technology category. Samsung India’s “We’ll Take Care of You Wherever You Are,” generated 209 million views.
Vidooly, a video analytics marketing company, analysed the Indian user viewership behaviour on Youtube across nine most popular categories in the last six months, namely style, vlogs, entertainment, gaming, education, automobiles, travel, animals and science/ technology to reveal the following insights.
Entertainment videos are undoubtedly the most popular among viewers. A single video in the entertainment category gets 10,000 views on an average while a video in the style category gets about 8,000 views and pets/ animals follows third with 7,000 views.
In the style/beauty category, “How to get clear, glowing spotless skin” is the most viewed video with over 10,000 comments and over 49 million views.
With almost 400 hours of content uploaded on Youtube every minute, over 400 million plus monthly active Indian Youtube viewers have a never-ending supply of fresh and varied content to watch on Youtube. Indian Youtube content creators have understood this and currently native content on the channel is a big hit with Indian viewers, especially videos on entertainment involving songs and dance.
Telugu videos, especially from the Tollywood industry on Youtube, are the most viewed in the entertainment category. Telugu movie Sarrainodu’s digital premiere on Youtube in 2017 has become the highest viewed and most-liked Indian film of all times with over 183 million views.
Emerging forms of video content like Virtual Reality and Augmented Reality have surged in popularity due to affordable access to technology like Google Cardboard. VR video “Cmoar Roller Coaster VR Google Cardboard 3D SBS” is the most viewed video in India in the gaming category with over 17 million views.
ChuChu TV Youtube Channel remains the leader in the education with over 1.4 billion views alone on its nursery rhyme video “Johnny Johnny Yes Papa.” On an average, a single video in the category gets 5,100 views.
In the travel category, Bollywood stars rule the roost with Ranveer Singh’s and Alia Bhatt’s ads for MakeMyTrip being the most watched in India. The “MakeMyTrip International” video alone has over 55 million views. A single video gets 2,900 average views in this category.