Procter & Gamble (P&G) India along with its partner WeConnect International recently concluded the Women Business Empowerment Program in India. 20 women entrepreneurs, who were selected via an application process, graduated from the four-week programme aimed at developing capability of women entrepreneurs.
As part of the programme, P&G conducted training and workshops with real-time case studies covering various aspects of building a sustainable business, including professional skills like consumer engagement, digital marketing, legal and tax system, effective communication and others. Taking this a step further, the holistic programme also provided women entrepreneurs access to business opportunities with P&G and its partners. Through the holistic Women Business Empowerment programme, 25% of participants secured business opportunities with P&G and its partners.
The training sessions and workshops were mentored by senior leaders from P&G and prominent women leaders and entrepreneurs from across industries, including Richa Arora, COO, Consumer Business, Tata Chemicals; Simran Hoon, Executive Vice-President, Viacom18; Poorvi Chothani, Founding and Managing Partner, LawQuest; Vineeta Dwivedi from SP Jain Institute of Management and Research (SPJIMR); Richa Pai, FMCG Merchandising head, Aditya Birla Retail; Aarti Bindra, Managing Director, ACPL Systems, Kalpana Anantraman, CEO, Avion Systems and Gauri Sawant, transgender activist and Managing Trustee, Sai Savli Foundation and Founder ‘Aaji Cha Ghar’.
P&G India has committed itself to sourcing S$30 million from women-owned businesses across India over the next three years. This initiative to support women entrepreneurs is built on P&G’s global commitment to promote greater gender equality in line with the United Nation’s Sustainable Development Goals.
Madhusudan Gopalan, CEO, P&G, India Subcontinent, said, “We are delighted to conclude the first edition of the Women Business Empowerment program (WBEP). Through this initiative, we conceived a holistic capability platform which will help women entrepreneurs build their businesses sustainably. This initiative is in line with our global commitment to empower women-owned businesses which is an important aspect of our citizenship efforts. We are committed to source $30 million from women-owned businesses across India over the next three years. Through this commitment, we believe, we will not only be able to stimulate economic growth but also bring about a social change via empowering women entrepreneurs.”
Gender Equality is a priority focus area of P&G’s Citizenship efforts. P&G has been steadily working to improve gender equality by leveraging its unique strengths in partnership and collaboration with industry stakeholders. P&G has also announced a series of measures designed to support a push towards gender equality across the Indian Subcontinent, Middle East and Africa region and the recent initiative in India is another strong statement in that direction.