Ola, a cab aggregation platform, has announced the return of the #FarakPadtaHai (#FPH) campaign that intends to encourage people to take shared rides and decrease carbon footprint. The cab aggregator said shared rides through Ola Share doubled in the past one year with Bengaluru, Kolkata, Chennai and Mumbai emerging as the top cities.
It said improved awareness and customer experience have increased the office-going commuter base by over 60% in the past one year.
For the second year in a row, through this initiative, Ola calls its customers and communities at large to switch to shared mobility solutions. As part of this campaign, Ola is launching a week-long offer, starting June 5, where commuters can book free rides from mass transit locations such as metro stations, railway stations, and bus stops across top seven cities – Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad and Kolkata.
Pallav Singh, Senior Vice-President, Ola, said, “At Ola, we believe ridesharing has the power to change the social fabric of our country with #FarakPadtaHai acting as a catalyst. It is a key rallying point in Ola’s commitment to environmental sustainability and stewardship. Seeing the entire nation unite for a shared purpose and opt for shared mobility in large numbers is what has helped #FPH and Ola Share achieve such encouraging growth. In the past one year, last-mile commute emerged as the newest use case for Ola Share. To encourage this spirit of commuters, we’re delighted to offer one lakh free Ola Share rides from mass transit locations.” He added, “We encourage Ola customers and the community at large to integrate shared mobility into their daily lives and make it a ubiquitous form of commute.”
The uptake for Ola Share is claimed to have gone up to as much as 70% from mass transit hubs in top seven cities with Bengaluru, Chennai, Mumbai, Kolkata and Pune registering the maximum adoption, followed by Hyderabad and Delhi. #FarakPadtaHai has driven massive uptake in smaller cities too; Guwahati, Jaipur, Chandigarh and Ahmedabad are clocking in 60% more Ola Share rides as compared to last year, and tier 3 cities like Raipur, Ranchi, Kanpur and Dehradun have also joined the movement with more and more commuters opting for shared rides.