Video technology company Mirriad has announced the appointment of Neha Warrier as the Vice-President, Sales, in India. She has been brought in to build a strong revenue pipeline and drive strategic alliances with premium content makers across linear and digital platforms in the region.
Warrier comes with a firm understanding of the current video advertising ecosystem as well as shifting viewer consumption habits across the world’s leading broadcast networks. She has a rich and diverse experience working with media companies, including NBC, Sony and most recently with Discovery Networks.
As Associate Director for Ad Sales at Discovery Networks, she was responsible for building several of Discovery’s portfolio brands.
Mark Popkiewicz, CEO, Mirriad, said, “We’re delighted to add the calibre and breadth of experience that Neha will bring to the team. She has a long and impressive track record in advertising, measurement and media, and will be instrumental in nurturing our core product offerings and global relationships.”
Recently, Mirriad unveiled a new 10-second in-video ad unit designed to provide advertisers with quality brand exposure within mainstream entertainment content. At a time when audiences are tuning out of traditional video advertising but consuming more video content than ever, Mirriad’s in-video advertising solution offers streaming platforms the ability to monetise while meeting key industry requirements for safety, verification, viewability and value.
Warrier said, “I have over a decade of experience working with some of the most established and reputable brands in Indian media. Mirriad offers one of the most unique bespoke solutions I’ve seen, both for broadcast networks who want to reduce ad load, and for advertisers and brands who are trying to reach their target audiences more effectively. I’m delighted to be joining during this exciting time of growth.”