Oppo, the camera phone brand,in its new TVC showcased the latest addition to the Oppo family – F7. It aims to reach out to the youth and strike a chord with their love for selfies.
It showcases how the selfie expert Oppo F7 is their partner in truest form when they want to capture their real selves. Oppo F7 was recently launched in India with an emphasis on AI-powered selfie at a price of Rs 21,990.
Commenting on the new TVC, Will Yang, Brand Director, Oppo India, said, “Oppo is a young and energetic brand that always mirrors the energy of the youngsters. We have always tried to bring the best camera and selfie experience to our consumers and we believe that Oppo F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking selfies and highlights how much goes into taking that perfect selfie. We hope the TVC finds a connect with the youth and help them realise that their selfie expert lies within their Oppo F7.”
The brand focuses on a 360-degree approach to connect with the youth across all platforms – Bollywood, lifestyle and sports. Even brand partnerships and ambassadors are in line with Oppo’s aim to create a deeper connectionwith the younger generation.
Soumitra Karnik, Chief Creative Officer, Dentsu Impact Pvt. Ltd., said, “Oppo is a brand for the youth and their phones and features are designed to answer the needs of this young generation. Our film reflects this youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they are unapologetic about accepting that. Oppo phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”
The TVC showcases youth from different walks of life like a young fashionista, a couple, performers and more in their everyday life routine and how they decide to connect with each other, their loved ones, fans and most importantly capture their memories through the AI-powered selfieOppoF7.
Creative Agency: Dentsu Impact Pvt. Ltd.
Agency Producer: Megha Jain Sadhwani/Saif Ahmed/Avinash Chandra
Creative Director: Soumitra Karnik/Amish Sabharwal/Twisha Ahuja
Production house: Green Apple
Director (film): TejalPatni
Producer: Niketan Madhok