92.7 Big FM brings back Yaadon Ka Idiot Box with Neelesh Misra, a show that is built around storytelling on radio. The show has been flocked by both audience and advertisers across categories. Narrated by storyteller Neelesh Misra, Yaadon Ka Idiot Box season 5 intends to raise the bar in its fifth edition and provide a premier storytelling experience to the audience.
Airing across 53 stations, the latest offering will feature regular people’s extraordinary stories and is slated to go on air from July 2 on weekdays between 10 pm and 11pm.
Asheesh Chatterjee, Chief Financial Officer, Reliance Broadcast Network, said, “Yaadon Ka Idiot Box with Neelesh Misra has a huge brand recall and loyal listenership across the network. It is a show that creates a huge impact for brands and is a great opportunity for us to present unique clutter-breaking solutions for advertisers. We are already in talks with brands for long-term deals with integrated offerings, bundled FCT and digital spikes for the show.”
Sunil Kumaran, Country Head, Thwink Big, said, “The format of the show coupled with Neelesh’s exceptional style made for a formidable combination in creating one of the most engaging and first-of-its-kind offerings on radio. Neelesh is one of the best orators in the country and he brings his distinctive style to the show. Given its innate popularity, the show has been well received and will continue to serve as a beneficial offering for all the stakeholders involved. The new season will be a reflection on the transformation that India is going through as it leaps ahead on the development path.”
The show was first introduced by Big FM back in 2011. With an intent to take listeners on yet another exhilarating experience, Misra and his team of writers have scripted soul-stirring stories weaved around the transforming nation that we live in. Claimed to be India’s most awarded radio show, the offering has received accolades for titles like Best Radio programme under Hindi category and RJ of the year at IRF in 2016 in addition to several other awards.