MediaCom has announced the elevation of Avinash Pillai to Global Leader, Trading & Operations for Team P&G. Pillai, who will continue to be based in Mumbai, will report to Nihar Das, Global Leader, Team P&G at MediaCom.
In his new role, Pillai’s responsibilities will be to drive efficiencies within operations and increase the effectiveness of P&G’s media investments across markets.
Currently the P&G Leader, IMEA for MediaCom, Pillai joined MediaCom more than eight years ago as National Buying Head and was entrusted the responsibility of setting up buying operations for MediaCom. In 2013, he went on to lead the India P&G AoR and in 2016 extended his remit to take on responsibility for the IMEA (India, Middle East and Africa) region.
Commenting on the development, Das said, “This is the first global role in the network based out of India, and I am delighted to have Avi join the global team. He has delivered exceptional value for P&G over the years, and we look forward to spreading his excellence more widely across the network. His experience on both sides of the media table, as well as his attitude to ‘thrive in strife’ makes him uniquely suited for the role.”
Speaking about his new role, Pillai, said, “My journey with MediaCom for over eight years has been one of constant learning and reinventing myself in the different roles and challenges that have been offered to me. I am especially glad to have been offered this role based in India due to my personal choice and am confident that I will achieve the results that we envisage with the support of my colleagues at MediaCom and the client team at P&G.”
Pillai has more than 20 years of experience both within the media agency and in revenue function with broadcasters and publishers.