Dialog Axiata PLC, one of Sri Lanka’s leading connectivity providers, has announced its partnership with ALTBalaji in order to provide Viu app users with original Indian video content for the first time in Sri Lanka at subsidised rates.
Available in 90 countries with a claimed global paid subscriber base of over 2.5 million, ALTBalaji is rapidly growing towards four million subscribers.
With a growing library of original shows and a robust distribution strategy, ALTBalaji aims to reach out to the audience worldwide. This strategic partnership with Dialog through the ViU app will result in the introduction of original Indian content to over a million Sri Lankan users, diversifying its already varied portfolio of offerings. To access over 150 hours of original content in various Indian languages, ViU users simply need to log on to the ViU app, click on the ALTBalaji for Dialog icon to download the app and subscribe at a subsidised rate. ViU users are entitled to a one-month free subscription and are required to pay only Rs 160 per month thereafter.
Mangala Hettiarachchi, Senior General Manager, Global and Content Services, Dialog Axiata PLC, said, “The launch of the ViU app signified a new era of accessible content for Sri Lankan consumers, not only in terms of local content but regional and international as well. Dialog’s partnership with ALTBalaji strengthens our commitment to providing consumers with a host of diversified content, including programming in Hindi, Tamil, Bengali and more at affordable prices.”
Nachiket Pantvaidya, Group COO and CEO, ALTBalaji, said, “ALTBalaji is constantly working towards creating path-breaking content that caters to the Indian language urban mass audience. The response to our content so far has been overwhelming and we wish to make it available to audience inside all environments. Our association with Dialog will help us with a unique opportunity to reach out to a wide customer base and let them enjoy the content we are proud to present”
ALTBalaji, within a year, has rolled out 20 original shows in Indian languages across various genres such as romance, mystery, drama, kids and comedy. In addition, ALTBalaji offers entertaining original shows for children and has launched short, snacky regional stand-up comedy videos in Hindi, Marathi, Punjabi, Gujarati, Tamil and Telugu.