The six-year-old Mumbai-based full service digital marketing agency, White Rivers Media, opened its new office in Delhi-NCR on May 2.
The company is tagged as an independent digital agency and it now looks forward to cater clients in the Northern region through physical presence. The agency has clients, including brands like OnePlus, Viacom18, Tata Cliq, Zivame among others. With the new office in DLF Cyber City, White Rivers Media is looking to localise all the digital, video and AI driven e-commerce solutions for their NCR-based clients and more.
Shrenik Gandhi, Co-Founder and Chief Executive Officer, White Rivers Media, said, “We already have multiple e-commerce clients and Delhi is the hub of e-commerce after Bangalore. We have also just forayed into mobile tech space with OnePlus. These are the two big movements in the company, which made sense to have a Delhi office.”
Currently, the Delhi team has four people, which will go up to 10 people over the next three months. The core team of the agency from Mumbai will keep travelling to Delhi. Mumbai office has 70 people team.
When asked about the plans for further expansion, Gandhi added, “We had decided that we will go to Delhi this quarter and may be in the next quarter, we will start Bangalore."
Gandhi said, “Delhi-NCR expansion has been one of the focus points of this quarter and we are glad to be taking the leap. Delhi-NCR has been a key market in our growth story and with a localised office, we look forward to develop stronger relationships. Our core team will be actively involved to ensure the best operational SOPs are followed and in getting the right talent on board.”
White Rivers Media is one of the only agencies to rank in Deloitte Tech Fast 50 Companies for two years consecutively (2016 and 2017). The agency also provides custom e-commerce solutions via their proprietary artificial intelligence tool. The agency has partnered with a Spanish company for this tool, who is a global giant in retargeting. This is to be able to use the AI-based retargeting tool which helps the e-commerce players in the country.
Started in 2012, the agency services national and international clients from more than eight countries. Team White Rivers Media has worked with some of the top-valued brands in the country, executing many of their flagship campaigns and grabbing eyeballs internationally.