HDFC Securities recently opened up its digital marketing mandate and invited a number of agencies to pitch for the financial year 2018-2019. Togglehead, among the pitchers, bagged the mandate and began operations from April, 2018.
Their pitch involved a deep understanding of the target audience, based not only in the metros but also the tier-2 and tier-3 cities of India to encourage and educate them to invest their savings with HDFC Securities. The young but budding agency’s pitch hit the nail on its head.
The deciding factor that tipped the scales in Togglehead’s favour was their ability to make securities more accessible to the common man. With the main goal of educating the audience, they used a combination of playful and advocative content, to make securities simpler. Also, having a finger on the pulse of emerging social media trends, they intend on leveraging innovative ways to drive their objectives across.
“We’re extremely thrilled to work with one of India’s premier financial broking houses, and are pumped to deliver stellar results,” said Aatef Bham, Director and Head of New Business and Strategy, Togglehead.