Star Plus has revamped its look and feel with a new brand identity, tagline and new shows. The channel has been positioning itself as someone who has been thinking new and sparking new conversations in society.
The new Star Plus will adorn a new tagline – Nayi Kahaaniyan Jinmein Hai Kuch Nayi Baat.
In its new avatar, the channel will sport new content, including the quiz show Sabse Smart Kaun, fiction shows Kullfi Kumarr Bajewala, Mariam Khan - Reporting Live and Krishna Chali London.
Sanjay Gupta, MD, Star India, said, “Star Plus has been setting new benchmarks in the industry for the past two decades. With this new Star Plus, we are once again creating a new world of entertainment for today’s young and aspirational India – offering a diverse range of characters and unconventional stories that will spark a new conversation in society.”
The channel has roped in actor Alia Bhatt as the face of the brand campaign, who features in the new Star Plus song. She takes the viewer along as she witnesses ‘Nayi Nayi Kahaaniyan Jinmein Hain Kuch Nayi Baat’.
Sung by Sunidhi Chauhan and Chandni RMW, the StarPlus song has been composed by Ram Sampath and written by lyricist Swanand Kirkire.
The new logo is the trademark red crystal star with the swoosh, now in gold dust, signifying positivity, freshness and celebration of relationships. The new brand identity captures the essence of a warm, beautiful and positive vision of the future.
Composer AR Rahman has composed the brand signature tune.