Ogilvy has elevated Anirban Roy as Head of Planning, Ogilvy South with immediate effect. Roy, who was working with Ogilvy Mumbai, comes with 15 years of work experience across mainline and digital in India and APAC (Singapore, Manila). He has led brands such as Fanta, Sprite, BMW, GSK, Tata Salt, Wild Stone, United Nations, Carlsberg, Huawei to name a few.
Speaking on the appointment, N Ramamoorthi, President, Ogilvy South, said, “Anirban’s leadership of our planning group ticks two boxes for us. One, he is from within Ogilvy – so he’s not new to the culture of the agency. Two, he is that rare breed of planner who has worked on both brand and digital planning – both crucial to Ogilvy’s Next Chapter transformation.”
Commenting on the development, Prem Narayan, Chief Strategy Officer, Ogilvy India, said, “Anirban is a true Ogilvy all-rounder. He has worked in our Delhi and Mumbai offices. Anirban is a great team player and is one of the finest leaders I have worked with. As Head of Planning, Anirban will partner N Ramamoorthi, Azaz, Kiran, Tithi and Mahesh. I am sure he will take Ogilvy South to greater heights.”