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Keshet International associates with Shemaroo Entertainment’s Contentino

Keshet will give exclusive distribution rights to Contentino to sell their shows to airlines across Middle-East and Asia. Contentino Media will provide airlines with global content too

Keshet International Studio, the global content producer and distributor, has partnered with Shemaroo Entertainment’s subsidiary Contentino Media for its content distribution.

Keshet produces content in genres, including drama, comedy and entertainment. It will now give exclusive distribution rights to Contentino to sell their shows to airlines across Middle-East and Asia.

Contentino Media already provides movies in more than nine Indian languages and now with the tie-up with Keshet, it will be providing airlines with global content too. The library of Keshet includes top-rated shows from all across the world like Prisoners Of War, upon which the award-winning American spy thriller ‘Homeland’ has been developed.

Contentino connects with more than 55 airlines all around the world and provides an eclectic mix of content. At present, the content library of Contentino is massive with over 4,000 movies across languages.

Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Limited, said, “With this partnership with Keshet, we are excited to broaden our content offering and add premium international content. In 2015 we acquired Contentino Media which helped us enter the inflight entertainment distribution space and in just a short span of time we have become one of the leaders. Now with our partnership with Keshet International, we aim to further strengthen our content library in this space. We are in an era where inflight entertainment is becoming transformative with personal devices becoming gateways to a whole range of surface transport services. What is exciting is that we will now offer customers hundreds of hours of international programming to enjoy during their travels, which includes critically acclaimed shows like The Brave and top-rated European show Holloway Prison - Women Behind Bars. Our foundation in content will help us cross sell our propositions to all airlines.”

Gary Pudney, Head of Asia, Keshet International, said, “This deal with Contentino Media demonstrates our strategic approach to audience building. The Asia Pacific market is predicted to be the fastest growing region for global in-flight entertainment and we hope this deal leads to other opportunities elsewhere.”

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