Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched Product Intelligence – a new solution that enables marketers to evaluate products faster and more efficiently than traditional product testing, using online user ratings and reviews.
The new Product Intelligence approach gathers consumer feedback on in-market products and uses a product testing lens to analyse the social data. The approach uses leading-edge text analytics, bolstered by human intelligence, to provide in-depth product performance insights based on unfiltered consumer feedback. Notably, marketers learn which product features drive satisfaction and gain an understanding of their product’s strengths and weaknesses, and further uncover how their product performs versus real-world competition.
Vidya Sen, Executive Director, Innovation and Product Testing, Ipsos India, is gung-ho about the offering as it fits in well with the clients’ scheme of things, as they are constrained for time and seek a handle on how consumers are engaging with their products and services. She said, “Product Intelligence leverages cutting-edge technology to offer timely feedback and cost efficiencies and provides rich consumer-centric data. Enabling clients gain deep insights into how consumers express their opinions about their products in real life and in real-time, helps in securing for clients a significant competitive advantage in developing superior products and finding innovation opportunities.”
Product Intelligence is part of Ipsos’ suite of product and package testing solutions, which includes leading-edge approaches across the product life cycle such as device agnostic surveys, video analytics, online eye-tracking, non-conscious measurement and virtual reality for testing in realistic environments.