Treebo Hotels, a budget hotel brand, has appointed former Marico executive Nishant Gupta as the Head of Brand and Marketing. Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will spearhead the strategic initiatives to establish it as India’s most loved travel brand.
Prior to joining Treebo, Gupta worked at Marico as the Group Product Head for the male grooming category. In this role, he was responsible for managing the P&L of the product portfolio for this category by developing compelling brand campaigns as well as developing a strong innovation pipeline. His brand-building efforts helped achieve remarkable success for the company for brands such as Parachute, Set Wet and Nihar, many of which saw double-digit growth year on year.
Sidharth Gupta, Co-Founder, Treebo Hotels, said, “At Treebo, we are on a mission to build India’s most loved travel brand. Gupta’s expertise in building similar industry-leading consumer brands will help us in this mission. We are excited to onboard him into the leadership team. There are several brand related initiatives in the pipeline which he will be now leading for us. He will also shape the upcoming legs of the marketing campaign that we launched last year.”
Gupta said, “Treebo has crafted a unique identity in the budget hotel space in a very short span of time. The brand has an unmatched appeal and respect in the market. I am really excited about this opportunity and to be a part of a rewarding journey to build Treebo as the most loved hospitality brand in the country. While this category is cluttered and highly competitive, I believe that our brand building initiatives will keep us ahead in the game and top of mind for customers.”
Gupta is an alumnus of Delhi College of Engineering and has done his Masters in Business Administration from National Institute of Industrial Engineering.