Firstpost.com, a digital news platform from Network18, is celebrating seven years in the industry. Launched in 2011, the platform has witnessed a 65% month-on-month growth of unique visitors and an average of 6.5 minutes spent for every visit on desktop, as per comScore MMX report.
As per the data shared by the platform, comprehensively, it has witnessed an average of 150% month-on month growth in page views on desktop. On mobile, Firstpost has recorded a similar growth trajectory with monthly unique visitors and page views growing at 175% and 280%, respectively.
Over the last seven years, the platform has achieved a few milestones, according to its own admission.
The platform has executed a four-hour live Digicast (an amalgamation of broadcast television, web streaming and Facebook Live), during the announcement of the May 2016 election results. It is also the only Indian publication to be recognised by Facebook as being featured in its Global Case study as one of the most innovative users of FB Live feature, nationally as well as internally.
The platform also expanded into the growing digital news content space in Indian languages. It announced the launch of Firstpost Hindi in 2016, offering consumers news in Hindi language. Catering to various sections the platform has rolled out Showsha.com dedicated towards Bollywood and entertainment news for cinema fans. Firstpost also has a dedicated platform for cricket lovers – Firstcricket, as well as First-culture, which brings the country’s various facets to the fore.
Expanding its footprint into creating original content IPs, the platform has launched a few digital shows such as 9 Months, Tech2 Talks, Caraoke, WhatTheApp, Social Media Star, among others. Other captivating IPs in the pipeline include ‘Better Halves’ and ‘9 Months Season 3.’
Azim Lalani, Business Head, Firstpost, said, “The digital universe is expanding and just like any other sector the digital space too is growing to become highly competitive. So, to have been around for seven years and to have recorded some great growth numbers, certainly speaks volumes about the effort put in and the force that Firstpost is today. We look forward to further strengthen our presence and keep our audiences thoroughly engaged year after year.”
BV Rao, Editor, Firstpost, said, “It’s only marriages that wait for the seven-year itch. At Firstpost we itch constantly to break new ground every day. Beginning with the very concept of a breaking views paper to introducing marathon real-time video digicast of elections and budgets, to launching new products such as Firstcricket, Showsha, FirstCulture and Firstpost Hindi the itch to innovate to serve our readers has been a constant companion. And will continue to for several decades more.”