DTH company Dish TV India Limited has launched a 360-degree campaign showing freedom of choice for its customers.
Titled “Saadhey aath mein jeeto saare heart”, the campaign amplifies the benefit of having the choice of hand-picking channels based on customers’ entertainment needs and how that ultimately leads to keeping everyone at home happy. It has been conceptualised by Enormous Brands and is running on air across news, movie, music and regional channels.
Aimed to reiterate Dish TV’s flexible and customisable entertainment packs and offerings, this campaign showcases how their innovative offering of Rs 8.5 per channel per month is set to create a new benchmark in television entertainment.
The TVC showcases how a young man is being felicitated for having achieved an impossible feat – that of keeping his mother and wife happy by getting their favourite channels added on DishTV. This unique superpower is available to all DishTV customers and gives them the ability to choose the entertainment of their choice at a minimal price of Rs 8.5 per SD channel per month on their base pack. With DishTV’s disruptive offering, the customer has complete flexibility to add content of his and his families liking.
Anil Dua, Group CEO, Dish TV India Limited, said, “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product ‘Mera apna pack’ under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign ‘Jeeto saare heart’ that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.”
Speaking on the new advertising campaign, Sukhpreet Singh, Corporate Head, Marketing, Dish TV India Limited, said, “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline ‘Saadhey aath mein jeeto saare heart’. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”
Commenting on the collaboration, Ashish Khazanchi, Managing Partner, Enormous Brands, said, “DishTV is known for bringing innovation within the DTH Category. ‘Saadhey aath’ is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign, we wanted to bring this promise alive in the context of families in a fun and enjoyable way.”
Client: Dish TV India Limited
Creative Agency: Enormous Brands
Creative Team: Ashish Khazanchi, Ajeet Shukla, Shubhojit Sengupta
Planning Team: Shivi Verma, Rohit Kumar, Amit Murthy
Director (of the film): Shlok Sharma
Producer: Amrita Mahindroo
Production House: Absolute Productions
Music credits: Pankaj Awasthi
Editor: Deepika Kalra
Campaign elements: TVC, print, outdoor, digital, cinema