In a bid to further strengthen its core team, Volkswagen, Europe’s leading car manufacturer, has announced the appointment of Bishwajeet Samal as Head of Marketing, Volkswagen Passenger Cars in India. Samal will report to Steffen Knapp, Director, Volkswagen Passenger Cars India.
Samal is currently responsible for Regional Marketing, International Communications at Volkswagen AG, Germany. He joined Volkswagen India in 2008 and returns to the homeland with over a decade of experience within the brand Volkswagen. Samal’s appointment will be effective from June 1, 2018.
Knapp, Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said, “At Volkswagen, nurturing in-house talent and offering a diverse platform of enhanced learning is at the core of our brand philosophy. We are confident that Bishwajeet’s extensive experience in marketing shall contribute to our growth in India.”
Speaking on his appointment, Samal said, “I am extremely overwhelmed to have returned to India and working in this dynamic market. I look forward towards further strengthening the brand’s presence in India.”