Aiming to cash on the election fervour in Karnataka, iTV Network has launched NewsX Kannada.
Announcing the launch, the network said in a press statement that the new channel would be in sync with the NewsX approach to promote ‘News, Not Noise’ and focus on real issues and highlight matters that concern Kannadigas across the globe.
“Emphasising on current subjects and trends, the channel will offer news and other well-research content that will include crime and investigation, spiritual and entertainment programmes, reality shows and much more. Being launched ahead of the Karnataka Elections, 2018, Election Express will be a programme to watch out for,” the statement said.
Varun Kohli, CEO, iTV Network, said, “NewsX is committed to editorial independence, impartiality and public purpose. Our regional ventures are aimed at fostering local identity while encouraging debate and participation. NewsX Kannada reiterates our position as a valuable source of news and information and is set to further highlight the personality and distinctive culture of Karnataka.”
“Being an extension of brand NewsX gives NewsX Kannada an immediate advantage. NewsX has a steadily-increasing stream of followers in South India and is recognised as a trendsetter in the English news segment in India, distinguished by its crisp format, direct reportage, pointed debates, trending hash tags and an engaging mix of stories. The launch of the Kannadachannel substantiates the brand’s endeavour to reach out to a larger audience and create products that respond to the growing need for credible providers of regional news services,” he added.
The two other regional language channels launched by iTV Network in less than a year’s time include India News Gujarat and India News Punjab. This adds to the already existing line-up of channels for the regional news space that includes India News Haryana, India News Uttar Pradesh-Uttarakhand, India News Rajasthan, and India News Madhya Pradesh-Chhattisgarh.