Financial service provider from Hyderabad, Karvy Group, has awarded its digital mandate to Fruitbowl Digital. The interactive media agency will be responsible for managing the digital duties of five businesses under the Karvy Group umbrella, namely Karvy Growth Hub, Karvy Stock Community, Karvy Investment, Karvy’s Wealth League and The Finapolis.
Fruitbowl Digital has been entrusted with multiple tasks of media planning and buying, social media marketing and influencer marketing; thereby helping the brand attain extensive exposure across the digital space and create a mark of their own in the industry.
Faisal Amin, Co-Founder, Fruitbowl Digital, said, “Gaining the trust of the consumer is one of the most crucial parts of any business. And it becomes all the more relevant when it comes to finance because we take responsibility of the clients' money. The challenge now is to engage with consumers through digital media on topics that are often perceived as boring. In order to get the users hooked on to the content, we plan to create conversations and build relationships, ultimately gaining that much-needed trust and developing an environment where the consumer is aware as well as interested.”
The digital agency is focused towards making Karvy Group a digitally-active name, through their social media campaigns, digital innovations and consumer-driven interactive strategy.
Mubaashir Ansari, Head of Corporate Communications, Karvy, said, "We, at Karvy, are constantly on the lookout for new trends in social media engagement and to reach our customers in the most creative and innovative manner. We want to develop strong social media footprints through highly creative work and aim to partner with an agency that shares a similar vision. We were impressed with Fruitbowl Digital’s creative approach and insights into the digital possibilities for a brand like ours and look forward to our association with them."