Dream11 has assigned its digital mandate to digital marketing agency FoxyMoron. The account was won following a multi-agency pitch. FoxyMoron will be involved in the strategy, content creation and design across all social media platforms, along with Online Reputation Management.
Vikrant Mudaliar, CMO, Dream11, said, “Foxy’s grasp of our category, passion for sports coupled with their understanding of the Indian sports fans psyche, made them the perfect fit for our brand. This looks to be the start of a great association with team FoxyMoron.”
The mandate entails building brand awareness and also strengthening the brand’s digital presence by highlighting their offerings and building a strong digital community.
Pratik Gupta, Co-founder, FoxyMoron, said, “With the focus of the country shifting to all kinds of sports, it creates the need for a Fantasy Sport giant to exist and Dream11 is the answer. With the entire platform being digitally focused, it will be a great association for us to scale together. We're super excited about the work in the fray for Dream11.”