Barista Coffee Company has appointed Chimp&z Inc as its new digital media agency. The digital mandate will be handled by the Gurugram team.
Chimp&z Inc will be in charge of the digital media duties and be responsible for interacting with the audience online by conceptualising a strategy that will be effective and innovative. It will also build on the existing customer base as well as reach out to a larger audience through their creative approach.
Puneet Gulati, CEO, Barista Coffee Company, said, “We are excited to bring Chimp&z Inc on board. Today, digital is the go-to-medium to drive demand. At Barista, we have an aggressive line-up of launches and wanted an agency that not only builds and manages our social media presence but are aggressively involved in the development of various product campaigns. Innovation has always been the corner stone to our success and Chimmp&z inc has displayed this in the work it churned out.”
Angad Singh Manchanda, co-founder, Chimp&z Inc, said, “To have a great brand like Barista Coffee Company put their faith in us is an absolute delight. We are honoured to be associated with them as their digital media agency. Being the pioneer of coffee culture in the nation, we take it as an opportunity to propel the brand’s image through our creative inputs. We want to make the brand more engaging on all social media platforms by providing a clear and effective strategy.”
The main focus of the agency would be to build a healthy and engaging relationship through catchy campaigns and a strong communicative approach.