Mother Dairy, the wholly owned subsidiary of the National Dairy Development Board (NDDB), has appointed Wavemaker as its media partner. The agency will manage the media strategy and investment for Mother Dairy. The account will be handled from the Gurgaon office. Wavemaker was appointed following an extensive media agency selection process which involved all leading media agencies.
Kartik Sharma, Managing Director, Wavemaker South Asia, said, “We are extremely happy to be selected as a media partner by Mother Dairy. We look forward to our partnership with Mother Dairy and hope to build a dynamic media model using data and technology to deliver the right messaging to their consumers and to further strengthen the brand in newer markets.”
Navin Khemka, Managing Partner, Wavemaker India, said, “Over the last many years, Mother dairy has created a dominant position for itself in branded milk segment. We are confident with our creative media marketing approach and data-led insights, we will be able to provide innovative solutions to Mother Dairy.”