Mindshare has announced further organisational restructuring, in order to strengthen its focus on clients within each cluster, drive new capabilities and services, and further strengthen operations. The move is intended to help Mindshare not only improve and expand its offerings but also grow its presence in the industry, through a precision based approach towards customer satisfaction.
Ruchi Mathur has been instrumental in the growth of Mindshare – North and her perseverance have led to the delight of clients, acquisition of several hero projects, and accolades from the industry. She has held pivotal roles leading the entire Mindshare PepsiCo team and collaborating with the larger advertising ecosystem to deliver great innovation for their brands. In her expanded remit as Senior Vice President, Client Leadership, Mindshare North & East, Mathur will take on the responsibility of leading an additional region, and will be leading Mindshare North & East.
She will also work closely with promising start ups in the region that are exploring newer models of consumer engagement, by bringing together technology, insights and platforms as they grow. Ruchi will work with Amin Lakhani President Client Leadership India in her new role.
Given the high ambition for m/Six, Saket Sinha will work with Prasanth Kumar, CEO, Mindshare South Asia, and lead m/six India as Senior Vice President, Client Leadership, m/Six India, focusing exclusively on growing and leading the brand. Under Sinha’s leadership m/Six in the last one year has acquired key clients across a variety of consumer product categories. Msix today has three offices in three zone West, South and North.
Speaking on this development, Prasanth Kumar, CEO, Mindshare South Asia, said, “Ruchi and Saket are both dynamic leaders with strong networks in the market, as well as with consumers and clients. We are very excited with the opportunities across the landscape and we are sure that the army of leadership we have in the organisation will produce great results to our clients and therefore a successful journey for us.”