Foodpanda, the online marketplace for food delivery, has announced the appointment of Anshul Khandelwal as its Head of Marketing to lead the brand’s creative and marketing mandates.
While aligned to the organisation’s larger business objectives, Khandelwal will work closely with the Foodpanda leadership to assess and navigate through the foodtech ecosystem to create a positive impact in the ways the company reaches out to its stakeholders. The announcement is part of a series of appointments in the senior leadership team at Foodpanda in a span of two months.
Khandelwal comes with nearly a decade of varied experience – experimenting and treading a fine-balance between traditional and modern-day marketing campaigns across several sectors such as e-commerce, education and healthcare. In his previous stints, Khandelwal has led the brand strategy and positioning and customer acquisition in addition to leading innovations across online marketing, creative development and brand activation. An IIM Kozhikode alumnus, he has led marketing initiatives for organisations such as Bluestone, Little Black Book (LBB) and UpGrad in the past.
Pranay Jivrajka, CEO, Foodpanda India, said, “While building a robust product and delivery network lies at the centre of our business, it is equally essential to connect with all our stakeholders – restaurants, riders and end consumers through strategically streamlined brand initiatives. With Anshul coming on board, we intend to leverage his varied experience in offline and online mediums to scale Foodpanda’s marketing efforts nationally.”
Khandelwal said, “It is an exciting time to be a part of the journey that Foodpanda has embarked on. Food as a category gives us several avenues to experiment with. While our focus will be to connect directly with our end consumers, our efforts will also be aligned to effectively create mutually beneficial touchpoints for all the other stakeholders involved.
Following the appointment of Gautam Balijepalli as Head of Strategy, Anuj Sahai as the Head of New Initiatives and Nitin Gupta as Head of Engineering, Khandelwal’s addition to the senior leadership is directed towards streamlining Foodpanda’s brand presence. In its plan to drive the next phase of growth, Foodpanda is focusing on creating multiple channels to strengthen its presence by building deeper and value-oriented relationship with consumers, restaurants and delivery partners.