Five years after the merger between Digitas and LBi, DigitasLBi announced that it will drop the LBi from its name, returning to the name Digitas. Since 2013, the two leading digital agencies have integrated seamlessly to form a global network focused in mission, purpose, and culture.
Along with its simplified name, Digitas is introducing an evolved, inspiring global brand proposition: Creating better ways to connect with people through ’Truth. Connection. Wonder.’
According to the press note, 2018 would be the year of unity.
• Unity in Belief. We believe there are better ways for brands to connect with people.
• Unity in Who We Are. We are The Connected Marketing Agency: uniquely able to bring together our diverse capabilities to make better connections and realise ambitious outcomes.
• Unity in How We Work (and in service to great work). Truth. Connection. Wonder.
• Unity in Name. Digitas (respectfully dropping ‘LBi’ in a signal of a union now complete)
Digitas will keep the Unicorn mascot, which heralds from legacy LBi.
Michael Kahn, Global Brand President, Digitas, said, “Digitas is a brand of unrivaled passion and diversity of talent, all under one roof. We now take the world stage united in name, in belief, and in the unique value we bring to our employees, to clients, and to Publicis Groupe. With ‘Truth. Connection. Wonder.’ as our strategic guidepost for the work we do, the people who do it, and the culture that enables it, we believe we’re positioning Digitas for sustainable growth in 2018 and beyond.”
Simplifying the name to ‘Digitas; symbolises this complete unification and reflects the role as ‘The Connected Marketing Agency’, relentlessly committed to creating better connections and realising ambitious outcomes.