Colors has announced the launch of a new daily fiction show titled Bepannaah. The channel had recently launched two love stories – Tu Aashiquii and Ishq Mein Marjawan. Produced by Cinevistaas, Bepannaah will premiere on March 19 and will air every Monday to Friday at 9pm.
The show will replace 'Karamfal Data Shani' and compete with Naamkaran on Star Plus, genre leader Kumkum Bhagya on Zee TV, Saam Daam Dand Bhed on Star Bharat, Porus on Sony and Sajan Re Jhuth Mat Bolo on Sony Sab.
Bepannaah, unlike any other, tells the impossible tale of two strangers brought together by a mysterious accident that shakes the very roots of their foundation. They say once bitten, twice shy – for Aditya and Zoya, love betrayed them the first time around, will they learn to fall in love again? With the perfect amalgamation of romance, drama and mystery – this riveting plot features some of the loved faces of Indian television with Jennifer Winget as Zoya, Harshad Chopda as Aditya, Sehban Azim as Yash (Zoya’s husband) and Namita Dubey essaying the role of Pooja (Aditya’s wife).
Manisha Sharma, Programming Head, Colors, said, “Bepannaah is a story about love and betrayal that changes two peoples’ lives forever. What happened that night is what will keep our main protagonists and story moving very interestingly. We hope the chemistry between our lead characters and the twist that surrounds them will keep the viewers hooked on to the show.”
Sunil Mehta, Vice-Chairman and Managing Director, Cinevistaas, added, “Bepannaah comes across as a breath of fresh air, which differentiates it from the common denominator of storytelling that the audience has been catered and made used to on prime time. A path-breaker that will hopefully set trends.”