Publicis Media has won the full digital duties of Zee5, the newly launched digital entertainment platform from Zee Entertainment.The platform has roped in BBH India as its creative agency while Carat is the media agency.
The business was won as part of a multi-agency pitch.
Tanmay Mohanty, Group CEO, Zenith India, said, “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making Zee5 a powerful business.”
Archana Anand, Digital Head, Zee5 India,said, “Zee5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish Zee5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”