The global pet care brand Nestle Purina, a subsidiary of Nestle, has entered India with its Supercoat range of complete and balanced food. With the launch into the Indian market, Nestle Purina PetCare will be investing for the long term and aims to have a robust portfolio of its global brands to meet the needs of all cats and dogs.
With estimated 19 million pets, the pet food industry in India shows huge potential and is expected to double in size in the next five years. There is an increasing awareness about petnutrition largely driven by increasing digitization making it easier to gain knowledge and owing to the great efforts by leading veterinarians across the country.
The pet food category is largely dominated by the Premium Dry Dog Food segment. This creates a strong opportunity for Purina to enter this segment with nutritionally superior and great tasting products.
Commenting on the launch, Varindra Sewak, Managing Director, Purina PetCare India, said, “For over 80 years Nestlé Purina PetCare has been providing high quality, accessible and complete nutrition to meet the needs of pets all over the world. With the launch of Supercoat in India we kick start our mission to raise the standards for pet nutrition. Pet owners in India are becoming increasingly aware and focusing on providing best nutrition for pets to ensure their health and wellbeing. This has fueled the demand for high quality, specialized pet food. We will bring our global portfolio to India to cater to these consumers and become a significant player in the rapidly growing pet food category.”
Supercoat is the first Purina brand to be launched in the India market right now. Made with real chicken and natural ingredients, Supercoat is a range of dog food expertly crafted by nutritionists to meet a dog’s unique needs and deliver a visible difference in the health of dogs throughout their life. Available in four variants- Puppy All Breeds, Adult All Breeds, Small Breed Adult and Adult Healthy Weight, Supercoat offers a full range to ensure complete and balanced nutrition for different lifestages and lifestyles.