Playgard Condoms of Alkem Healthcare has appointed Chimp&z Inc. as its digital marketing partner to handle the digital mandates of the brand. The account will be handled from the agency’s Mumbai office.
The agency will help in positioning the brand Playgard as quirky and innovative and spread awareness about the brand’s central theme – foreplay and its unique feature – Super Dotted condoms.
Lavinn Rajpal, Co-founder, Chimp&z Inc., said, “We are excited to have the opportunity of partnering with Playgard. It’s good to know that they have entrusted us with their digital mandate and we look forward to delivering some quality work. As a company, we have always believed that any business problem can be tackled effectively with the power of creativity and we see a lot of scope for doing some interesting work on a brand like Playgard.”
Speaking about the association with Chimp&z Inc., Tejprakash Mishra, GM, Sales and Marketing, Alkem Healthcare, said, “We were extremely impressed with Chimp&z Inc’s thought process and also, their expertise when it came to executing creative ideas. We’re glad to have them on board and look forward to having a successful partnership and doing some great work on digital platforms with them.”
Alkem Healthcare is an OTC division of Alkem Laboratories Ltd., the pharmaceutical company known for its medicines and healthcare products.
Chimp&z Inc. has worked with clients like Tata Sky, Delhi Daredevils, Romedy Now, DHL India, Parachute Advansed, Pepsi, Cadbury, Vistaprint, Godrej, Hamdard and more.