Malayala Manorama has partnered with Brightcove Video Platform to power ManoramaOnline, the online news vertical of Malayala Manorama. Brightcove is a provider of cloud services for video.
ManoramaOnline is the digital arm of Malayala Manorama, getting traffic from 200 countries and 16 million unique visitors per month. ManoramaOnline launched its video offering using Brightcove Video Platform in October 2017 with an exclusive video on-demand streaming of a beauty pageant titled 'Miss Millennial'. Malayala Manorama is also using the Brightcove Video Platform to power the on-demand video content on five of its online properties comprising ManoramaOnline, Manorama News TV, Mazhavil Manorama TV, The Week and Vanitha.
“Over the past few years, ManoramaOnline has been hosting video content on third-party DSPs to monetise the videos. We soon realised that the prospects of monetisation on such platforms was limited. As news content consumption continues to shift towards video, we needed to revamp our video platform to a platform that would give us more control our video inventory and help us to achieve sustainable ad funded revenue model,” said Mariam Mammen Mathew, Chief Operating Officer, ManoramaOnline.
“Any buying decision at Manorama is a complex process which involves many stages of testing and feasibility checks. After evaluating close to 12 different video platforms, we decided on Brightcove. When it came to features like quality of service, ease of ingestion, player performance, real-time reports and streamlined workflows, the Brightcove platform met all of our stringent requirements. Our decision was put to test during Manorama’s recent web streaming of ‘Miss Millennial'. Brightcove clocked half a million video plays and more than two million minutes of stream consumption for the Miss Millennial event over a week. It is interesting to note how a simple adjustment to our video experience can make a big difference to our viewership rate,” added Mathew.
“Publishers like Malayala Manorama are going all in on video and placing an imperative on monetising video as part of their revenue stream. Brightcove is right there to partner with them to help scale their business as they adapt to the shift in how news and entertainment content is being served and monetised,” Ben Morrell, General Manager, Asia, Brightcove, said.
Malayala Manorama is one of the first publishers to use the latest in video compression technology called Context-Aware Encoding (CAE). CAE is Brightcove’s patent-pending encoding method designed to deliver quality video at the lowest size possible, reducing video operations and delivery costs by up to 50%. Established in 1888, Malayala Manorama Group is one of India’s largest publishing companies, with more than 40 publications in circulation. As the leading Malayalam-language publication in India, Malayala Manorama serves news and entertainment content to local and Malayalee diaspora audiences worldwide.