Enormous Brands has launched the new campaign for OLX India, after winning the creative mandate of the online classifieds platform in 2017. The new campaign is titled ‘OLX Karo, Aagey Badho’.
The mandate given to the agency includes building brand communication and strengthening its position as a leading online classifieds platform for auto, real estate, furniture, electronics and goods. Following a multi-agency pitch, Enormous Brands won the mandate for OLX amid other competitive agencies in India in 2017.
The newly conceptualised campaign establishes the significance of OLX as the enabler in progression in one’s life. Leading the creative mandate with a clear and focussed communication, OLX India and Enormous Brands are extending their association in 2018.
It is a platform that enables users to buy and sell anything and everything – from cars, bikes, mobiles, electronics, furniture, books, real estate properties and even job opportunities.
OLX has a brand awareness that is more than seven times that of other classifieds players in the industry, and covers 85% market share of the horizontal classifieds trade in India. To strengthen the leadership position, Enormous Brands will be responsible for designing engaging communications for specific categories while reinforcing the message ‘Aagey Badho’, to highlight OLX as a preferred partner in the hustle and bustle of chasing life’s endless aspirations.
Abhishek Upadhyay, Marketing Head, OLX India, said, “Consumer preferences are ever evolving and at OLX we are bringing our users together to buy and sell just about anything they aspire to move forward in life. As we help them upgrade their lifestyle, having a partner who understands the pulse of the consumer is essential for our marketing efforts. The young and dynamic team at Enormous brings diverse experience and creative thinking on board. We are excited to take our partnership forward in 2018 and look forward to some great work in the New Year.”
Ashish Khazanchi, Managing Partner, Enormous Brands, said, “OLX is a dynamic and exciting brand to work with, in a short time they have led to a cultural change and shift in consumer behaviour towards online buying and selling of pre-owned goods in India. We aim to build upon its high brand awareness and its cross category leadership, to develop innovative campaigns, for taking the brand to the next level.”