Frshly, a unit of Owl Tech, has signed The Links India as its creative agency.
Tim Guillois, CEO, The Links, said, “The Links India is an exciting team that always come up with innovative ideas and most importantly, delivers what they promise. And with a unique, innovative startup like Frshly, The Links India looks forward in creating amazing content that will attract maximum consumers to Frshly.”
Sandeep Sivasankaran, COO, The Links India, said, “We make sure that we connect the right brands with the extension of right consumer emotion. It thus helps in maximising benefits for both the consumers and the brand. With a brand like Frshly which targets people who need food on-the-go and yet are looking for a lot of variety with healthier options, we are confident that the content will be engaging and dynamic.”
Rahul Kaul, Marketing Manager, Frshly, added, “Frshly targets consumers who are constantly on-the-go and don’t have the time to sit down and eat. Food on the move is generally considered to be unhealthy and that’s what we are here to change with complete meals specially curated to suit the needs of the consumer while providing them a large variety of options to pick from. In terms of product, we have successfully executed something never seen before and with our constant endeavour to be the best, we are confident to take food retail up a notch, worldwide. Railways and airports are currently in our expansion plans as we have great responses from these avenues across India.”
Kaul further explained as to why did they choose The Links, “We wanted an agency who understood the mindset of urban office goers who are always shuttling between various places. We looked into various agencies and finalised The Links India because of their understanding towards our business and the content they produce. We look forward to working with The Links India team.”
The Links India is a creative agency for branding and content.
Frshly is an ecosystem whereby customers have access to a collaborative platform of food providers. Along with providing food from famous local restaurant chains in the city, they also provide fresh and hygienic food under 90 seconds. For restaurants they provide great reach and visibility while for corporates/ hosts, they are an excellent employee efficiency tool. Currently, Frshly operates in four cities - Chennai, Bengaluru, Secunderabad and Aurangabad with 16 stores in total and are looking forward to revolutionise eating habits at corporates, airports and railway stations across the world.