In less than 6 months since he joined the agency, Famous Innovations has announced the elevation of Siddhartha Singh to the role of CEO, Mumbai. Singh joined Famous from Salt Brand Solutions where he was Founding Partner.
Raj Kamble, Founder and CCO, said, "Sid perfectly balances all faculties of the business - be it creativity, planning or relationship management - which is what makes him an ideal CEO. In the last few months, I have seen him constantly push for new age, digital-first solutions, without losing sight of the importance of compelling ideas and insights at the core. He always puts the organisation first and now, as CEO, he will be steering it too. I look forward to the journey ahead with him."
Singh added, "Famous is a family, so titles are really secondary. It's the joy of this team that comes together every day to do some great work that matters most to me. But, being recognised for your efforts always feels good and I am excited about taking up this mantel, and living up to the trust that Raj and team have placed in me. 2018 looks like the year of change in our industry at so many levels and I hope to be able to place Famous at the head of this wave."
Overall, Singh has spent over 20 years in the industry, across agencies like Leo Burnett, Publicis, Y&R and Salt.