Comedy Central had presented a five-day F.R.I.E.N.D.S Ultra Marathon from January 19 to 23.
Aiming for a totally different kind of world record, Comedy Central ensured over 100 hours of non-stop entertainment, as it celebrated its sixth birthday with the world’s best friends ever – Joey, Rachel, Monica, Chandler, Phoebe and Ross, featuring in all the 236 episodes.
The brand had done a variety of fun activities like hosting the biggest F.R.I.E.N.D.S parties in Mumbai, Delhi, Chennai, Pune and Kolkata and organised a Watch & Win contest with official F.R.I.E.N.D.S Merchandise. Comedy Central, in partnership with Airbnb, had hosted the Longest Slumber Party and many more engaging activities on their social media pages.
Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, “When we launched Comedy Central six years ago, our goal was simple – we wanted to give India a place for quality English Comedy Entertainment. And within months of its launch, we realised that the audience and the advertisers were not only lapping our content up but wanted more of it. Over the years, Comedy Central has been loved for showcasing the best in quality entertainment such as The Mindy Project, The Graham Norton Show, SNL, Suits and Young Sheldon. But F.R.I.E.N.D.S. is the one show that refuses to lose its hold over the audience no matter what. It’s a show that holds the same appeal that an old friend does – it’s comforting, it’s relatable, and it makes you feel good. Thus when we celebrated our sixth birthday, it was but natural for us to celebrate it with F.R.I.E.N.D.S. Also, this is just the beginning. The never-been-done-before, 100-hour binge for F.R.I.E.N.D.S is just a small peek of the disruptive programming that we have planned for our viewers in 2018.”