After building strong brand recall since its launch in 2014, the craft beer brand Witlinger has now launched new design and brand mascot to demonstrate their true personality and character through its packaging.
The new design aims to capture the attention of young millennial that are frequently looking for strong and bold brand appeal that they can easily understand and relate to. The new design with ‘British Bulldog’ as a mascot characterises Witlinger’s true brand identity and conveys a strong message of being Bold - with lot of attitude, Honest & Fun. The mascot highlights Witlinger’s British origin with a classic British Bulldog.
British Bulldog design and personality will vary with every variant and different style of beer. Currently, Witlinger Wheat Ale has a Bulldog design that portrays the personality of someone who is bold and want to experience different flavours whereas Witlinger Lager has a Bulldog portraying personality of someone who is sophisticated and drinks socially after work.
Speaking about the brand’s new design, Anuj Kushwah, Managing Director and Founder, said, “This is an exciting time for Witlinger as we are showcasing our true identity and characteristics of being very British and honest with what we do i.e. making sincere and honest craft beer. I am certain our new design will capture attention of the millennial and will help them related to what Witlinger stands for. This definitely adds fun in drinking good craft beer with the great bold design.