Zee Classic has handed over its social media mandate to TheSmallBigIdea. Running parallel to the channel proposition ‘Woh Zamaana Kare Deewana’, the agency will be responsible to present evergreen stories through social content.
Commenting on the account win, Harikrishnan Pillai, Co-Founder of TheSmallBigIdea, said, “Zee Classic has been known as the go-to channel to watch cinematic classics and the timeless masterpieces of Indian cinema. The viewers need to be considered as connoisseurs of quality cinema and the content needs to be curated intelligently. We have roped in a subject matter expert to help us weave in relevant stories. It’s a proud moment for us; an association of 3 worthwhile years with the Zee Network has allowed us to have another great opportunity to work with the evolved lot there.”
The agency works for Zeel, Viacom 18, Principal India and Seychelles Tourism among various others.