RepIndia, an independent digital agency, has been appointed as the digital partner for United Colors of Benetton in India. The mandate entails building and reinforcing the brand’s digital and offline presence through strategic planning and out-of-the-box solutions to attain consumer loyalty.
Commenting on the announcement, Ayesha Chenoy, CEO & Co-Founder, RepIndia, said, “With years of experience in the consumer lifestyle segment, we are glad to have taken on the responsibility of bringing Benetton’s unique voice to life on digital. We are excited to partner with this international giant that celebrates and liberates the diversity of each individual. It's a prestigious win for us, and a great canvas for our own capabilities and creativity.”
Archit Chenoy, Director, RepIndia, added, “It is heartening to see that a leader like United Colors of Benetton is looking at an integrated approach towards marketing. With this win, RepIndia will be in a position to address two key focal points for the brand – delivering integrated brand solutions, and infusing a layer of brand vision to the digital delivery.”