Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Avinash Joshi as VP and Head of Social Advocacy. Joshi joins the agency to set up and lead Dentsu Webchutney’s Social Advocacy vertical. He will report to Anil Kumar, EVP and Head, Delhi-NCR, Dentsu Webchutney.
In a career spanning 18 years, Joshi has worked with Reliance Jio, Cheil, SapientNitro and the United Nations. He worked across businesses into telecom, consumer electronics, retail, auto, FMCG, BFSI, sports, healthcare, public policy and governance. His last stint was at Reliance Jio where he was AVP and Head of Social.
Joshi said, “Social has fundamentally changed the consumer decision process and purchase path. Today, consumers have access to an exponentially growing number of opinions, tastes and preferences via social connections. The days of strictly controlled brand messaging are long gone and without a clearly defined purchase path, word of mouth marketing (WOMM) has become more critical than ever. As marketers, we know that it’s virtually impossible to duplicate the level of credibility that comes with a personal endorsement from a friend. Personally, I’m on an adventure—uncovering what people are thinking, feeling and doing—with a mission to connect brands with consumers in more meaningful ways and there couldn’t be a better breeding ground than Dentsu Webchutney, an agency that always speaks with consumers instead of at them.”
Anil Kumar, EVP and Head, Delhi-NCR, Dentsu Webchutney said, “Today, a brand enjoys the option of being more human than it could earlier. It’s no longer just about fans, but also friends. With Avinash joining us, we can now enable the brands that we partner, to harness the complete power of social media and their communities. We are very bullish on Avinash and the Social Advocacy vertical he’s setting up, we are also backing them all the way with our talented tech, creative, content and data intelligence teams.”