Colors, the Hindi GEC from Viacom18, will open the Sunday 11.30am slot with Baahubali: The Lost Legends, the animated variant of the famous Baahubali franchise. Starting December 10, the series will air every Sunday. New Johnson’s Active Kids Shampoo has come on board as the presenting sponsor for the show.
The Sunday morning slot has long been known for the Ramayana and Mahabharata, which were telecast on Doordarshan in the ’80s and ’90s. Since then, it has largely been a dead slot for the GECs. However, it has been a hot spot for the kids’ channels. The slot was recently tried by Satyameva Jayate in 2012 by Star Plus. Chhoti Anandi, Colors’ first trial with animation, also appeared on Sunday mornings in 2016 and another version of Ramayana by Zee TV in 2012.
Produced by Arka Media Works and Graphic India, the series features all new original stories from filmmaker SS Rajamouli. The story revolves around young princes Amarendra Baahubali and Bhallaladeva in the Mahishmati kingdom. The series is set before the incidents happened in ‘Baahubali: The Beginning’ and ‘Baahubali 2: The Conclusion’.
Raj Nayak, COO, Viacom18, said, “The beauty of an animated storytelling is that it connects with all age groups. Baahubali: The Lost Legends is one of the few made-in-India series that matches its western contemporaries in terms of its narrative, quality of animation and background score. Keeping up with our promise of providing wholesome entertainment to the viewers, we are delighted to be bringing the folklores of Baahubali on TV and make their Sunday mornings even more entertaining.”
This is not the first time when Colors is going to telecast an animated series. It has experimented with Chhoti Anandi before.
“S. S. Rajamouli’s ground-breaking films have captured the hearts of millions across the country and we are honoured to work with Nayak and Colors to share these untold stories that shaped Baahubali from a young prince into a legendary hero,” added Sharad Devarajan, Co-Founder and CEO, Graphic India.
“Action, adventure, intrigue, bravery, betrayal, war and heroism is at the heart of this series, appealing to the same wide audience that experienced the films.”
Baahubali: The Lost Legends has been created by Rajamouli and Devarajan who are the producers, along with Shobu Yarlagadda and Prasad Devineni of Arka Mediaworks and Jeevan J Kang and Ashwin Pande, Graphic’s EVP Creative and series writer.
The channel has decided to pump up promotions on the digital media and on-air.