BankBazaar.com decided to ring out the year with a special musical tribute to some of its biggest fans, thanking them for all the love and support through the year. The BankBazaar’s Biggest Fans digital campaign celebrates some of the brand's biggest fans on social media with personalized musical messages. The week-long activity is being executed on Facebook and Instagram.
Commenting on the new digital campaign, Prince Thomas, Head - Brand Marketing at BankBazaar.com, said, “As an organization, we believe in keeping our customers at the centre of everything we do, and our social media campaigns are no different. Our fans expect us to be unique and interesting in the way we tell our stories. That’s the reason we experiment with themes and delivery to put our message across. 2017 has been an extremely successful year for Bankbazaar, with several well-received campaigns that made a mark on social media as well as in our fans’ hearts. So we wanted to celebrate our successes with some of our biggest social media fans who made our successes possible, and what could be better than musical tributes to such special fans!”
The whole stunt was planned out to make BankBazaar fans feel special and show them that BankBazaar is listening and feel the love. They contacted two of their biggest fans on social and requested one of them to meet at The Teal Door Cafe, Indira Nagar, and the other at Blossoms Bookstore, Church Street, under the ruse of a gift to thank them for being with the brand all year.
In the meantime, BankBazaar had a band of singers and beat boxers, including Vineeth Vincent, Hannah Mathews, Joshua Selvaraj, and Sheridan Brass, to write a song for each fan. The songs were to be sung as a surprise for each fan at these two locations in a guerilla fashion. With cameras, an ensemble of musicians and a film crew hiding in the respective locations, the fun began.
The campaign was conceptualized and executed in collaboration with Bluebot Digital. Speaking about the thought behind choosing this particular way to make their fans feel special, Carl Savio, CEO & CCO, BlueBot Digital, said, “Social media fans and followers are often taken for granted and treated like a statistic by some brands. For the latest BankBazaar campaign, we decided to show our fans how far we are from treating them the same way. So, we dug through social media data to find individuals who have genuinely given the brand love and support on multiple occasions and decided to surprise them using the gift of song! What followed was a crazy shoot (in stealth mode), awestruck fans and much more! Happy to have a client as forward thinking as BankBazaar."