MediaCom Communications India has bagged a shortlist in the Effective Channel Integration category at the Warc Media Awards 2017. The agency became the only Indian shortlists in the category for its campaign ‘Bachelor of Shaving’ done for its client Gillette India from Procter & Gamble.
Warc Media Awards is an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.
A total of 19 campaigns have been shortlisted in the Effective Channel Integration category which looks for how sophisticated communications architecture helped boost campaign effectiveness.
The shortlisted entries have run in a wide range of markets – Australia, Brazil, Europe, India, Israel, Italy, New Zealand, North America, the Philippines, United Arab Emirates, United Kingdom and United States – and are for a variety of categories, including FMCG, food and drink, telecoms, automotive, media, beauty, household goods and restaurant sectors.
Commenting on the judging process, jury chair Charlie Chappell, Senior Director, Global Integrated Media, The Hershey Company, said, “It’s great to see that marketers are embracing the new norm of a constantly changing communications landscape. Through the submissions, it is clear that they have proven that to do great work you must reach across various, dynamic channels to achieve your business objectives. I applaud the marketers for pushing the boundaries and continuing to stretch their learning that has led them to award-winning campaigns.”
The other shortlisted entries are:
*Using integration to win the game of snakes and ladders (Ford KA+) done by GTB, Europe
*Unwrapping a love story (Extra Gum - Mars Wrigley) done by Energy BBDO, US
*Turning social currency into social commerce (TRESemmé - Unilever) done by Ogilvy & Mather, Philippines
*Vote for Underwood (NOW TV) done by MEC, Italy
*Made Possible by Melbourne (University of Melbourne) done by McCann Melbourne
*The Bic 4 Colour Champenships (Bic) done by McCann Melbourne, Australia and New Zealand
*Fanta Relaunch (Fanta - Coca-Cola Company) done by UM Sydney and Ogilvy, Australia, New Zealand
*Tourist SIM - 360 Journey (du - Emirates Integrated Telecommunication Company) done by Starcom Dubai and United Arab Emirates
*Post Wisely (du - Emirates Integrated Telecommunication Company) done by Starcom Dubai and United Arab Emirates
*Finding the Party-Tray People (HORMEL Gatherings ® Party Trays - Hormel Foods) done by Barefoot Proximity, United States
*Using Waze to drive guests to restaurants (Rock Bottom Restaurant and Brewery - Craftworks) done by IMM, United States
*Monopoly Win Win (McDonald's) done by OMD UK and Leo Burnett, United Kingdom
*Media that can! (Channel 4) done by OMD, 4creative, United Kingdom
*Declaration Descendants (Ancestry) done by Droga5, North America
*The Great "Hand Me Up" (Ariel - Procter & Gamble) done by Mediacom Connections Israel and Stern Ariely Communication, Israel
*Antarctica's Webseries (Antarctica - AB InBev) done by Almap BBDO, Brazil
*Sports Medicine & Orthopaedics Integrated Digital campaign (Cincinnati Children’s Hospital Medical Centre) done by Barefoot Proximity, US
*The dullest ad in history for the least active kids in history (OMO - Unilever) done by FP7/, United Arab Emirates
The shortlisted papers in the Effective Partnerships and Sponsorships and Best Use of Data categories will be announced shortly.