HOOQ, the video-on-demand (VOD) service in Asia, with a new mobile-first approach has appointed FoxyMoron and Motivator (GroupM company) as its creative and digital agencies following a multi-agency pitch.
The new strategic appointments by HOOQ have been made with agencies that deliver digitally native campaigns. The mandate entails building and strengthening the brand’s digital presence through strategic insights and unique solutions that engage consumers. The agencies will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platforms. FoxyMoron has been granted the digital and mainline creative mandate, marking a first for the digital native agency as far as mainline creative services is concerned.
Salil Kapoor, Managing Director, HOOQ India, said, "We are thrilled to have FoxyMoron and Motivator on board as our Creative and Digital agencies. Being a digital brand ourselves, we believe that these partnerships will help us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for HOOQ."
Rabe Iyer, Managing Director of Motivator, said, “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel HOOQ’s growth journey in India.”
Speaking about the association with HOOQ, CVL Srinivas, South Asia CEO of GroupM, said, “The VOD service has seen tremendous growth across Asian markets and with its foray in India, we hope that we can help them capture the attention of the target audience with our innovative solutions. We hope we can extend this association further.”
Motivator is a media agency that works with global and Indian corporates besides new tech-enabled start-ups.