Music channel 9X Media will nurture upcoming raw musical talent and provide them a launch pad. 9X Media will leverage its leadership position to amplify the new talent across the network’s varied screens in the television and digital space. Deserving talent across India and beyond will be signed exclusively with the Network for a minimum of three years.
Mentoring the new talent, 9X Media has taken three upcoming musical artists of diverse genres under its wings. These three artists – Rossh, Rae and Farid Ahmed – will be managed by 9X Media with a 360 degree holistic approach that a music label would, and much more! The artists would get a mega launch pad on 9X Media’s channels and cross pollination across all its other properties.
Rajitta Hemwaani, Senior Vice-President Content & Strategic Alliances, 9X Media, said, “The company is all geared up to discover, nurture and proliferate independent music content and talent. Hence clutter breaking sounds, super talented musicians across genres and trend setting music videos are going to adorn our screen soon! I am extremely excited about not just building the new singers and musicians but the next mega brands in entertainment. Something that this country is totally ready for! A long-term successful brand is what 9X Media envisions for each one of them.”
From creating a super sleek music video for the artists to providing them a wide reach across 350 million television viewers and around 20 million digital communities, 9X Media will partner the talent in their musical journey to superstardom!
Rossh is a rapper, musician and writer. His debut original, Chillum, has garnered eight million views organically.
He has also composed the title track `Goosebumps’ of the Jackie Chan movie Kung Fu Yoga.
He specialises in Hip Hop, Reggae, Urban Desi, Sufi and Bollywood!
She has been training from the age of five years in singing and dancing, which have always been her passion. Taylor Swift, Keith Urban and Selena Gomez are her vocal influencers.