Dentsu India, the full-service communication agency from Dentsu Aegis Network, has appointed Rahul Sengupta as Chief Creative Officer.
Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI Prudential, Titan, Tanishq, Britannia, Kwality Walls, Kissan, Nissan, Sony Max, Standard Chartered Bank and Adidas.
For the record, Sengupta began his career at Mudra in 1993 (first in Bengaluru and then in Mumbai) and then moved on to Lowe Worldwide where he was executive creative director. He joined TBWA India in 2008 as national creative director, following which, he set up Nineteen Films in 2013. Sengupta holds a degree in economics from St Xavier's College in Kolkata and an MBA from the Faculty of Management Studies in New Delhi.
Speaking on his appointment, Simi Sabhaney, CEO, Dentsu India said, “I found all that I was looking for in a creative head for Dentsu India so neatly stacked up in Rahul! He comes with a reputation of creating successful and famous campaigns on brands across different sectors. He has the energy to mentor, create and lead. Now that we are all set to propel, I could not have asked for a better creative partner than Rahul. He will also be a part of the Dentsu Aegis Network India Creative Council.”
Sengupta said, “A new agency, a new problem to crack every day, an old and much-loved profession and a city that is home. That’s a good place to be back in.”
As a director, Sengupta's work includes films for Micromax, Havells, Standard Chartered Bank, Gillette, Horlicks, Dabur, Palliative Care Association of India, Bharat Matrimony, Berger Paints, Myntra, Domino’s, Gionee and YouTube. It is pertinent to note here that in the last two years, Sengupta partnered with a of variety agency teams wherein he went on to win 5 Cannes lions, 2 Effies and several awards at Spikes, Clio and the GoaFest.