Cheil has been named as the Integrated Communication Agency on record by UC News. The agency had recently won the digital mandate for the brand. The recent win comes on the back of a multi-agency pitch.
Constantin Wu, Head of Marketing, International Business, Alibaba Mobile Business Group, said, “UC News enjoys a large user base in India. Moving forward, we are looking to engage our users by offering them an unparalleled brand experience. UC News will be looking to integrate diverse platforms as users embrace new forms of digital content. We are excited to partner with Cheil India in bringing our vision to fruition by producing some great work together.”
UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with over 20 featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, and others. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is major product of UCWeb Inc. – a business within Alibaba Mobile Business Group.
Nishi Suri, Chief Operating Officer, South-West Asia, Cheil, said, “We are looking forward to exciting times as an integrated communications partner for UC News and support them in their growth plans. The partnership will also help us deepen our association with UCWeb globally. With our strength in technology + creativity, distinctive digital approach and best-in-business resources, we plan to grow the brand further making them the preferred brand for its users.”
Kundan Joshee, Senior Vice President and Sanjeev Jasani, Head – Digital, Cheil India, added, “UC News is a new age brand that’s both bold and enterprising seeking new perspectives. Our efforts will focus on steering the brand towards great brand narratives through our innovative approach.”