Cheil India has unveiled Cheil Design, an in house avant-garde creative specialism with technology at its core. Offering a suite of innovative and creative services, the design outfit aims to meet today’s communication dynamic for brands.
As a multi-disciplinary collective, Cheil Design’s area of expertise encompasses Brand identity and Strategy, Corporate identity, Brand Language, Packaging Design, Interactive Design and BTL projects – intended towards innovatively engaging consumers with the brand.
Based in Delhi, Cheil Design will be headed by Prerna Mehra. Mehra comes with a wide technological and creative experience working with some of the most reputed and creative advertising agencies. She has been recognized for her work on brands like Glaxo Smith Kline, Coca Cola, Godrej, Honda, Philips, Eicher, Pizza Hut and KFC to name just a few. A winner of Cannes Young Lions Design (India) - 2012, Prerna has worked across disciplines and mediums to explore various facets and aspects of Design.
Speaking on the new venture, Nishi Suri, COO, Cheil SWA, said, “Today, more than before, clients lay emphasis on solutions that translate their business into an impactful and immersive experience for their customers. And so, it is imperative that design be strategic and a part of the brand eco system. The time is right to launch Cheil Design. With this, we are elevating design in our thinking to create transformative outcomes for our clients.”
Sagar Mahabaleshwarkar, CCO, Cheil SWA, added, “Today, technology and creativity go hand in hand. By automating our creative process and thinking, we are only expanding our possibilities. The launch of Cheil Design is a testament of achieving creative excellence by refining our offering to our clients. Cheil Design’s ethos is to produce effective and captivating design solutions, underpinned by conceptual thinking, meticulous attention to detail and innovative production.”
“The world is thinking design. Design has evolved from being mere looks & aesthetics, to being integrated into the development of product and its communication. Cheil Design, a discerning opportunity, will enable us to create impactful design solutions for our clients. I am very excited to head Cheil Design and look forward to creating some great work with my team,” Mehra said.