The music cluster of Sony Pictures Networks India (SPN) has launched a new show Indian Music Lab | Artist of the month on World Music Day. With this, the channels have gone beyond curating content and gone into content generation by facilitating the creation of music.
Through the venture, the network will provide a platform to the next-gen singers to showcase their talent. The property started on World Music Day, June 21, 2017 and will promote 12 emerging singers over the course of one year on both the channels.
The first artist to showcase his talent is Shikhar Kumar with two original compositions ‘Ibaadat’ and ‘Mannat ka dhaaga’. Other artists to be featured include Sachin Dave, Hansadhuti Kundu, Ashwani Bisoya, Nimit Luharuka, Aashima Mahajan, Alan, Kevin, Prashant, Neha Chauhan, Anurag Puranik and Manveer Sood.
In collaboration with Indian Music Lab, this new music initiative provides a platform and an opportunity for upcoming singers to train under experienced artists and shape their ambitions into reality. To give a head start to this emerging talent, Sony Mix and Sony Rox HD will showcase one singer-artist every month with two of their original compositions airing on both the channels.
Neeraj Vyas, Senior EVP and Business Head, Hindi Movies & Music Cluster and Sony SAB, SPN, said, “Music has always occupied a central place in the hearts of Indians, but a lot of talent in this field is hidden and unexplored. In collaboration with Indian Music Lab, we are expanding our vision of making our music cluster, a holistic platform to nurture next-gen talent and original music content. We feel privileged to launch this new initiative and promote India’s rich music culture.”
Going beyond the talent show routine, Indian Music Lab | Artist of the month will become an ongoing platform for good singers to get recognition at a national level.